This is
nEVER pERFECT
A space where imperfection becomes our greatest muse. Here, we celebrate the beauty of the imperfect, the raw, and the real.
Through my lens, I invite you to journey with me as we explore life's intricacies, capturing moments that are perfectly imperfect.
Let's embrace the flaws, treasure the quirks, and revel in the beauty of the unexpected found in the mundane.
Are you in?
Versión en Español
June 26, 2020
Behind the name..
NEVER PERFECT was born from the idea of discovering beauty in imperfection,
recognizing that perfection can sometimes be intimidating.
But remember: Flaws aren't failures, they're what makes life beautifully unique.
Embark on a visual journey through my blog, where every post reveals the artistry behind photography.
Here's what awaits you as you explore:
My Photography Portfolio: Immerse yourself in captivating images capturing moments, landscapes, and emotions from around the world.
Travel Adventures: Join me on virtual journeys, discovering captivating travel experiences, insider guides, and tips for fellow adventurers, all through my lens.
Outdoor Exploration: Experience the great outdoors with exhilarating activities, hiking trails, and camping tips, all captured through my lens.
Lifestyle & Wellness: Delve into topics of mindful living, self-care, and personal growth, enriched by my photography serving as a visual narrative of balance and well-being.
To be honest, NEVER PERFECT wasn't just born from an idea – it emerged from a realization. Life, as we know it,
is NEVER PERFECT. But therein lies its beauty. It's about perspective, about seeing the imperfections
as unique quirks that make each moment special. This revelation sparked the creation of my brand, a symbol
of embracing life's imperfections and finding beauty in the unconventional.
As I crafted the logo, I envisioned a brand that transcended boundaries – one that could be worn on clothes,
imprinted on personal items, and symbolize a mindset that challenges conventional norms.
NEVER PERFECT isn't just a statement; it's a philosophy. It's about redefining what it means to be perfect
and challenging the notion that imperfection equates to inferior quality.
NEVER PERFECT began its journey with handcrafted bicycle products, where quality, elegance, and
style were paramount.
From the very beginning, the focus was on crafting products that not only exuded
quality but also embodied a sense of timeless elegance. However, as I delved deeper into the world of craftsmanship,
I began to realize that perfection is subjective. What may seem imperfect to one person is a work of art to another.
This revelation sparked the evolution of NEVER PERFECT into more than just a brand, as I said – it became a philosophy.
At the heart of our brand is our iconic logo – a fixed gear bike with pedal straps, representing our origins in handcrafted bicycle products. It serves as a reminder of where we started and how far we've come. Accompanied by our custom slogan, it encapsulates our commitment to embracing imperfection and redefining perfection in all that we do.
Today, NEVER PERFECT stands as a symbol of embracing life's imperfections, celebrating individuality,
and challenging conventional notions of perfection, turning imperfections into works of art.
Join us on this journey as we continue to push boundaries,
redefine standards, and discover the beauty in life's imperfections.